Pricing Aligned with Portfolio Performance

FLOW's pricing is designed to align with rental real estate operator needs — scaling with portfolio size and complexity so every dollar drives measurable impact.

Foundation
See what's happening across your portfolio — in real time, in one place.
Core Decision Infrastructure
Core decision domains across marketing, leasing, and retention performance, included
Real-time portfolio performance monitoring and alerting
AI-generated analysis, insights and recommendations
Up to 5 connected platforms & 10 seats included
Governance, permissions, and user controls
Accelerate
Know exactly what to do — and see the expected outcome before you act.
Everything in Foundation, plus
Action cards with recommended decisions, expected outcomes, and alternatives
Scenario simulation — compare options before committing
Coordinated execution support across marketing and leasing
Up to 7 connected platforms & 25 seats included
Dedicated onboarding and priority support
Recommended
Maximize
Full orchestration and deeper automation to drive the greatest impact.
Everything in Accelerate, plus
Agentic execution — approved decisions run automatically across connected systems
Operator-controlled guardrails with full audit trail
Advanced automation across all four decision domains
Up to 10 connected platforms & Unlimited seats
Dedicated customer success manager and priority support

Start with visibility. Expand into execution. Or go all-in from day one. FLOW Intelligence grows with you — and your investment only scales when the results justify it.

How FLOW Pricing Works

Pricing is designed to align with the value FLOW creates — scaling with portfolio performance, operational complexity, and deployment scope.

Aligned to Outcomes

Your investment grows as FLOW's impact on your portfolio grows — not before.

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Built to Scale

As your portfolio grows and evolves, the platform expands with you — without requiring a change in foundation.

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Deployment-Focused

Pricing reflects the scope of intelligence, integrations, and decision architecture activated within your environment.

Compare plans and features

Suite

Description

Elevate
Accelerate
Maximize
FLOW Insights

AI tools to plan, launch, and track campaigns.

FLOW Campaigns

AI tools to plan, launch, and track campaigns.

FLOW IQ

Conversational AI insights for trends and recommendations.

FLOW Content

AI-generated, on-brand marketing copy and assets.

FLOW Optimizer

Scenario planning and benchmarking for enterprises.

Integrations
Up to 5

Standard platform integrations

Up to 7

Standard + custom platform integrations

Up to 10

Standard + custom platform, and third-party data integrations

Support
Up to 5

Tickets and chat agent

Up to 7

Live agent support

Users
3 Users

Access for small teams, core features only.

5 Users

Role-based access for mid-sized teams.

10 Users

Advanced access for larger teams.

Custom managed services

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FLOW Studio

Creative + Brand Execution
Brand Strategy & Identity Development
Creative Refreshes & Asset Design
Advertising & Campaign Creative
Website Design & Development
Collateral Packages
Contact sales ->

FLOW Marketer

Campaign Strategy + Management
Marketing Strategy & Campaign Planning
Campaign Coordination & Execution
Content Scheduling & Optimization
Performance Tracking & Reporting
Process & Strategy Enhancements
Contact sales ->

FLOW Demand

Performance + Growth Marketing
Performance + Growth Marketing
Omnichannel Campaign Optimization
Paid Search, Paid Social & Programmatic
Email & SMS Campaigns
Conversion Rate Optimization
Lead Nurture & Growth Strategy
Contact sales ->

FLOW Martech

Systems + Data Enablement
Systems + Data Enablement
CRM & Marketing Automation Management
Workflow Optimization & Integrations
Dashboard & Analytics Support
PMS & Marketing System Integration
Unified Website & Platform Build-Out
Contact sales ->
FLOW SERVICES

Expert execution
behind the platform

Whether you need a sprint or an ongoing partner, FLOW's services team meets you where you are — accelerating outcomes without replacing your team.

FLOW SERVICES

Strategy, Creative & Implementation

Specialized capabilities that extend FLOW's intelligence into hands-on execution across your portfolio.

Marketing Strategy
Demand Activation
Professional Services
Studio

FAQ

FLOW is an AI-powered platform that unifies marketing, leasing, and retention data into one source of truth for real estate performance. We transform fragmented systems into clear, actionable insights that help owners and operators make smarter decisions and maximize returns.

FLOW is designed for real estate owners, operators, asset managers, and marketers who want to improve property performance. Whether you manage one building or an entire portfolio, FLOW gives you clarity and control over your revenue cycle. 

Most real estate teams juggle multiple systems, CRMs, property management software, marketing tools, that don’t talk to each other. FLOW eliminates silos by unifying this data, so you can see where leads come from, how they convert to leases, and how renewals impact revenue, all in one platform. 

Property management software is built for operations like rent collection, maintenance, and accounting. CRMs are built for relationships, storing customer data, and managing communication. FLOW is built for performance. It connects these systems (and others) into one platform and focuses on what drives revenue across marketing, leasing, and retention. Think of FLOW as the intelligence layer that sits above your existing tools, turning siloed data into insights that power growth. 

By connecting the entire revenue cycle — lead flow, lease flow, and cash flow — FLOW shows you what’s working and what’s not. Our platform highlights opportunities to reduce costs, boost conversions, and increase renewals, so you can optimize NOI.   

Our AI synthesizes your marketing, leasing, and retention data to forecast trends, uncover opportunities, and highlight risks. The goal isn’t just reporting, but predictive intelligence that helps your team act before problems happen. 

Yes — FLOW consistently delivers a 10–15x return on its cost by surfacing revenue opportunities that would otherwise be missed. From boosting lead-to-lease conversions, to optimizing marketing spend, to increasing renewals, FLOW directly lifts NOI and revenue performance. 

FLOW scales from single multifamily assets to large portfolios, adapting to your data and operational complexity.

Yes. FLOW is built to integrate with leading property management systems, CRMs, and marketing platforms. We unify your existing data, so you don’t have to rip and replace the systems you already use. 

Not at all. FLOW is designed to be lightweight and intuitive, so teams don’t need new workflows or complicated training. Most users log in, see all their performance data in one place, and immediately understand where improvements can be made. We do the heavy lifting on integrations, so your team just benefits from clarity. 

No. FLOW isn’t another system your team has to manage — it’s a unifying layer that connects to the tools you already use. We integrate with leading property management systems, CRMs, and marketing platforms, so FLOW works alongside your current stack instead of replacing it. 

Most clients are fully up and running within 30 days, depending on the size of their portfolio and integrations. We handle the heavy lifting on setup so your team can focus on insights and performance from day one. 

Most clients start seeing measurable insights within 30–60 days of onboarding. FLOW’s dashboards and recommendations surface immediate opportunities to improve leasing velocity, marketing ROI, and renewal performance. 

Getting started is simple. Schedule a demo with our team, and we’ll show you how FLOW connects with your existing systems. From there, we’ll customize the setup for your portfolio so you can start seeing results quickly. 

Security is a top priority. FLOW uses enterprise-grade encryption, secure cloud infrastructure, and strict access controls to keep your data safe. We follow industry best practices for data security and continuously monitor our systems to protect against threats.